NEW MOTHER REGISTRY (NMR) “INGLESINA “FEEDING TIME” CONTEST

THE NMR (THE SPONSOR) “WIN A FEEDING TIME” (THE "CONTEST") IS INTENDED TO BE CONDUCTED IN CANADA ONLY AND SHALL ONLY BE CONSTRUED AND EVALUATED ACCORDING TO CANADIAN LAW. THE CONTEST IS OPEN TO LEGAL RESIDENTS OF CANADA ONLY. DO NOT ENTER THIS CONTEST IF YOU ARE NOT A LEGAL RESIDENT OF CANADA. NO PURCHASE IS NECESSARY. PARTICIPANTS MUST BE AT THE AGE OF MAJORITY OR OLDER IN THEIR PROVINCE OF RESIDENCE AT TIME OF ENTRY. VOID IN WHOLE OR IN PART WHERE PROHIBITED BY LAW. ENTRY IN THIS CONTEST CONSTITUTES ACCEPTANCE OF THESE CONTEST RULES.

a. be a legal resident of Canada;

b. be of the age of majority or older in his/her province of residence or older at time of entry;

2. DEADLINES FOR ENTRY. The Contest begins at 10:00 a.m. Eastern Standard Time ("E.S.T.") on MAY 12 / 2009 and closes at 12:00 p.m. E.S.T. on, MAY 10 / 2010 (the "Contest Period").

a) HOW TO ENTER VIA INTERNET: Fill out the online Entry form at the Contest website at WWW.NEWMOM.CA the "Contest Website") or Via Mail address located on the back of the NMR entry form. Entrant must complete all areas marked with an asterix (*) on the web entry form for entry to be valid. Limit of one (1) Entry per person. Entries received online shall be deemed to be submitted by the holder of the e-mail account. Multiple entries by the same person using one or more e-mail account(s) shall result in disqualification. All entries must be received no later than the end of the Contest Period. Entries will be declared made by the authorized account holder of the e-mail address submitted at the time of Entry. "Authorized account holder" is defined as the natural person who is assigned to an e-mail address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. No mechanically or electronically reproduced entries will be accepted. All entries must be submitted from a valid e-mail account that may be identified by reverse domain name search. Potential winners may be requested to provide Sponsors with proof of identification and eligibility (address and birth date) and proof that the potential winner is the authorized account holder of the e-mail address associated with the winning Entry.

b) HOW TO ENTER VIA MAIL: Fill out an official NMR Entry form available at participating BABY RELATED LOCATIONS across Canada. Complete the card by printing your name, address, telephone number expected due date or birth date of child and is it your first or second child . Also confirm compliance with the rules with your signature and mail your completed NMR card entry with sufficient postage to: THE NEW MOTHER REGISTRY, 71 Underhill Drive, Suite 135, Toronto, Ontario M3A 2J8. Return address will be found on the back of the entry form and may change from Province to Province. The NMR will enter your mailed submission into the NMR web site on your behalf. Mail-in entries must be received by the end of the Contest Period. Limit one (1) Entry per household. No mechanically reproduced entries permitted Submission of the Entry form online or by mail constitutes an "Entry" in the Contest. All Entries become the property of the Sponsor and none will be returned. Entries will only be accepted online or by mail. No Entries will be accepted by any other means. Illegible, incomplete, late or garbled Entries will be disqualified. Not responsible for lost, late, illegible, mutilated, misdirected Entries or Entries not received in time for the random draw

There will be one (1) prize awarded to the Contest Winner consisting of:

a. ONE (1) INGLESINA HIGH CHAIR (see photo on contest site)

b. Prizes must be accepted as awarded and cannot be transferred, substituted or redeemed for cash. Sponsor reserve the right, in their sole discretion; to substitute any and all of the Prizes for another prize of equal or greater value should all or part of the Prizes become unavailable for any reason.

The Winner shall be selected as follows:

a. THERE WILL BE ONE (1) SEPARATE RANDOM DRAW FOR THE PRIZE. THE DRAW FOR ONE (1) PRIZE CONSISTING OF A INGLESINA HIGH CHAIR WILL TAKE PLACE ON MAY 26 /2010 AT 10.00AM (EST) BASED ON THE ENTRIES RECEIVED FROM MAY 12 / 2009 TO MAY 10 /2010 (midnight) TIMES LISTED REFER TO THE TIME IN TORONTO ONTARIO.

b. Potential Winner will be selected by a random draw from all eligible Entries received via all methods of Entry. The odds of being selected as a potential Winner are dependent upon the number of eligible Entries received via all methods of Entry. Before being declared Winner, potential Winner will be required to answer, without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question during a pre-arranged telephone call, and to comply with the Contest rules.

c. The prize is not transferable or convertible to cash and must be accepted exactly as awarded.

d. The Judges, at their absolute discretion, shall select the Winner based upon the above criteria. All decisions of the judges will be final and binding and may not be challenged in any way.

e. THE SELECTED POTENTIAL WINNER WILL BE NOTIFIED BY TELEPHONE OR E-MAIL NO LATER THAN 7 DAYS AFTER DRAW DATE AND MUST RESPOND WITHIN FORTEEN (14) BUSINESS DAYS OF NOTIFICATION. Upon notification, the selected potential Winner must respond by telephone to the contact number provided in the notification and the selected potential Winner's response must be received by Sponsor, within fourteen (14) business days of such notification. If the selected potential Winner does not respond in accordance with the Contest rules or the selected potential Winner does not comply with the Contest rules, he/she will be disqualified and will not receive the Prize and another potential Winner will be selected. Sponso is not responsible for the failure for any reason whatsoever of selected potential Winner to receive notification or for receipt of the selected potential Winner's response.

f. Winner will be required to execute a legal agreement and release (the "Release") that confirms their Winner's : (i) eligibility for the Contest and compliance with these Contest rules; (ii) acceptance of the prize as offered; (iii) release the Sponsors, their respective parent companies, subsidiaries, affiliates, employees directors, officers, suppliers, agents, sponsors, and administrators from any and all liability for any loss, harm, damages, cost or expense arising out of participation in this Contest, participation in any Contest-related activity or the acceptance, use, or miss-use of any prize including without limitation, costs, injuries, losses related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation, or portrayal in a false light, or from any and all claims of third parties arising there from; and (iv) grant to Sponsor unrestricted right, in Sponsor’s collective or individual discretion, to publish without any further compensation the name, picture, portrait, likeness, audio-video recording, interview, voice and ideas and any website dissemination or broadcast thereof of that entrant for advertising and promotional purposes, including a winner's list. The executed Release must be returned within fourteen (14) business days of the notification or the selected potential Winner will be disqualified and any prize forfeited.

a. All Entries become property of the Sponsor, upon receipt and will not be returned and no correspondence will be entered into except with selected entrants.

b. Any attempt to deliberately damage the Contest Website or any related website, or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws and, should such an attempt be made, Sponsor reserve the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

c. Entries are subject to verification and will be declared invalid if they are illegible, incomplete, mechanically reproduced, mutilated, forged, falsified, altered or tampered with in any way.

By entering the Contest, entrant: (a) releases and holds harmless the Sponsor, and their respective directors, officers, employees, parent companies, subsidiaries, affiliates, suppliers, sponsors and agents from any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death, or property damage, resulting in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of any prize, participation in this Contest, any breach of these Contest rules, or in any prize-related activity; and (b) agrees to fully indemnify Sponsor and their respective directors, officers, employees, parent companies, subsidiaries, affiliates, suppliers, sponsors and agents from any and all claims by third parties relating to the Contest, without limitation.

By entering this Contest, entrants agree to be bound by these Contest rules, which will be posted at the Contest Website throughout the Contest Period. Entrant further agrees to be bound by the decisions of the Sponsor, which shall be final and binding in all respects. Sponsors reserve the right, in their sole discretion, to disqualify any entrant it finds to be: (a) violating the Contest rules; (b) tampering or attempting to tamper with the Entry process or the operation of the Contest, the Contest Website, and/or any newmom.ca Website; (c) violating the terms of service, conditions or use and/or general rules or guidelines of the Contest Website and/or any newmom.ca property or service; or (d) acting in an unsportsmanlike-like or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVE THE RIGHT TO IMMEDIATELY TERMINATE ANY RELEVANT E-MAIL OR INTERNET ACCOUNT, AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

Sponsor assumes no responsibility or liability for lost, late, misdirected or incomplete Entries, notifications, responses, replies, or any Release or for any computer, online, telephone, hardware, software or technical malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an Entry). Sponsor is not responsible for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the administration of the Contest. Sponsor will assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, Entries. Sponsor is not responsible for any problems, failures or technical malfunction of any telephone network or lines, computer online systems, servers, providers, computer equipment, software, e-mail, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website, or on account of any combination of the foregoing. Sponsor is not responsible for any injury or damage to entrant or to any computer related to or resulting from participating or downloading materials in this Contest. If the Contest cannot be conducted as planned for any reason, including reasons beyond the control of the Sponsor, Sponsor reserve the right in their sole discretion to cancel, terminate, modify or suspend the Contest, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, the Contest Website, and/or any canada.com website and the Sponsors reserve the right in their sole discretion to cancel, terminate, modify or suspend the Contest. Winner assume liability for injuries caused or claimed to be caused by participating in the Contest, or by the acceptance, possession, use of, or failure to receive any prize.

By entering this Contest, entrant agrees, if she/he becomes a Winner, to: (a) use of entrant's personal information by the Sponsor for the purposes of administering the Contest and awarding prizes; (b) execute a Release as described in these Contest rules; (c) the use by Sponsor of the entrant's personal and other information, in a manner consistent with THE NEW MOTHER REGISTRY Privacy Policy at: http://www.newmom.ca/privacy.html. (d) Grant Sponsor the right to use and publish their proper name, city and province of residence, in broadcast, on the Contest Website and other websites in print, or any other media, in connection with the Contest throughout the Contest Period. By accepting the Prize, Winner grants permission to the Sponsor to use his or her name, photograph, likeness, voice, prize information and/or biographical information for publicity and promotional purposes without further compensation unless prohibited by law.

The name of Winner and their respective city of residence may be posted on the Contest Website.

Subject to the jurisdiction of the Regie des alcools, des courses et des jeux in Quebec, Sponsors reserve the right to amend or terminate all or any portion of this Contest at any time for any reason without prior notice.

All intellectual property and all of the promotional materials, web pages and source code are owned by Sponsor and/or their affiliates. All rights are reserved. Copying or unauthorized use of any copyrighted material or trademarks without the express written consent of its owner is strictly prohibited. THE NEW MOTHER REGISTRY and ARE YOU A NEW OR EXPECTANT MOTHER are trademark of THE NEW MOTHER REGISTRY used under license.

These are official Contest rules. This Contest is subject to federal, provincial and municipal laws and regulations. These Contest rules are subject to change without notice in order to comply with any applicable federal, provincial and municipal laws or the policy of any other entity having jurisdiction over the Sponsor.

Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Regie des alcools, des courses et des jeux for a ruling (1 NOTRE DAME EST. 9th Floor, MONTREAL, QC H2Y 1B6). Any litigation respecting the awarding of a prize may be submitted to the Regie only for the purpose of helping the parties reach a settlement.